Instagram Maxxing · @kalypsodesigns

Every post the account has ever made, rebuilt in Figma as a swipe file and ranked by how far each one beat its own moment.

Sorted by outperformance, not raw likes. An account that grew from a few thousand followers to 421k makes every recent post look better than every old one. So each post is divided by the median of the 50 posts nearest it in time. A 2020 post at 18× its neighbours beat its moment harder than a 2024 post with triple the raw likes.
Vs local median Likes Baseline Comments Slides Posted Caption Open